Pierre Bismuth

Pierre Bismuth often uses popular forms of media such as advertising, television or, as in this case, newspapers as the basis for his works. By adopting a naïve attitude towards these items, he unexpectedly draws our attention to the ways in which they repeatedly present the same information and how this overexposure can desensitise our critical and analytical faculties. By doubling two of the most familiar press photographs of the past decade, Bismuth provokes the viewer into re-examining their understanding of the events they depict.