The first dedicated Virtual Reality viewing room in an arts-space in the UK launches

360, the first and only dedicated virtual reality room in London launches at Zabludowicz Collection on the 18th January. Opening with Rachel Rossin’s I Came and Went as a Ghost Hand (Cycle 2), 2015 which will run until 18 March, where viewers will experience her depiction of personal spaces, studios and bedrooms created from digitally manipulated images. 

The Collection had started to work with artists who were experimenting with Virtual Reality even before the launch of commercially available equipment in March 2016, commissioning a new piece by Jon Rafman as part of his solo exhibition in September 2015. 360 is a space allowing artists to explore this developing medium and will initially draw on works from the collection for a series of solo presentations. 

“VR technology offers a new means of creating and subverting our interaction with an environment, allowing images to become sculptural and encouraging a different kind of attention,” says Maitreyi Maheshwari, the programme director of the Zabludowicz Collection. “360 will allow visitors to view some of these early and pioneering works produced by artists.”